Generation Love

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Size Chart
Size Kids Size Chest Dress Length Pant Inseam
XS 4-6 27" 21" 21"
S 6-8 28" 23" 22.5"
M 8-10 29" 25" 24"
L 10-12 30" 28" 25.5"
XL 12-14 32" 31" 27"
Size Top Size Bust Waist Hip
XXS 00-0 31" 24" 34"
XS 0-2 32.5" 25.5" 35.5"
S 2-4 34" 27" 37"
M 6-8 36" 29" 39"
L 10-12 38" 31" 41"
XL 14-16 41" 34" 44"
Size Waist Hip
00 24 XXS 24" 34"
0 24 - 25 XS 25" 35"
2 25 - 26 XS 26" 36"
4 26 - 27 S 27" 37"
6 28 M 28" 38"
8 29 M 29" 39"
10 30 L 30" 40"
12 31 L 31.5" 41.5"
14 32 XL 33" 43"
montage video of models wearing white and blue summer outfits: dresses, tops, pants and skirts

EASE INTO SUMMER

SHOP NEW ARRIVALS

EASE INTO SUMMER

SHOP NEW ARRIVALS
Model standing buy a pool wearing a denim outfit top and pants

NEW IN DENIM

SHOP NOW
Woman wearing a light blue denim shirt with lace details outdoors. Woman wearing a light blue denim shirt with lace details outdoors.
Eli Lace Combo Denim Shirt
Woman in a kitchen wearing a white top and light blue jeans with lace details. Person wearing light blue jeans with lace detailing in a kitchen setting
Esme 3D Lace Combo Jeans
Woman wearing a light blue denim shirt by a poolside Woman wearing a light blue denim shirt with rolled-up sleeves, standing by a pool.
Gillian Denim Shirt
Woman wearing a light blue denim jacket with ruffled shoulder sleeves on a plain background Close-up of denim jacket with gold buttons worn by a person on a white background
Nelida Denim Jacket

TRENDING NOW

Two models outdoors by a pool wearing different white dresses

CLASSIC SUMMER WHITES

Shop the White Edit
Woman in an outdoor setting wearing a striped blue floral mini dress

DAY DRESS SEASON

Shop Dresses
2 models posing outdoors wearing a white tops and blue jeans and a brown mesh sweater with white jeans

EASY BREEZY OUTFITS

SHOP NEW IN TOPS
Two women in an outdoor setting by a tree wearing floral tops and white

THIS SEASON: FLIRTY FLORALS

SHOP NEW PRINTS

THIS SEASON: FLIRTY FLORALS

SHOP NEW PRINTS

As Styled on Instagram

About the brand

Generation Love is a NYC-based women’s fashion brand known for bold, stylish, and effortlessly wearable pieces. Founded in 2008 by Roni Hirshberg and Audrey Bressa—partners in life and business—the brand was born from a shared love of classic European style and a mission to empower women to feel confident, beautiful, and ready for anything.

Learn More

Drawing of our Madison Avenue store

Meet us in store

Step into the world of Generation Love at our brick-and-mortar locations in New York City and The Hamptons.

More than just a shopping destination, our store is an experience—one that embodies the effortless sophistication, modern edge, and unapologetic power that defines our brand.

Plan Your Visit

Free shipping over $150

Within continental U.S.

Easy returns and exchanges

Within 14 days of delivery

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