EXPLORE OUR BEST SELLERS
EXPLORE OUR BEST SELLERS
TRENDING NOW
NEW IN: LACE
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EMBELLISHED KNITS
COLD WEATHER READY
COLD WEATHER READY
As Styled on Instagram
About the brand
Generation Love is a NYC-based women’s fashion brand known for bold, stylish, and effortlessly wearable pieces. Founded in 2008 by Roni Hirshberg and Audrey Bressa—partners in life and business—the brand was born from a shared love of classic European style and a mission to empower women to feel confident, beautiful, and ready for anything.
Meet us on Madison
Visit our NYC flagship store at 963 Madison Avenue. We can’t wait to help you find your next wardrobe favorites!