
OUR WILD SIDE IS OUT!
OUR WILD SIDE IS OUT!
CONFIDENCE, STYLED - RONI'S WAY
We believe confidence is the ultimate style statement. Each piece in our collection is created with this in mind—designed for women who lead with strength, heart, and style.
Co-founder Roni Hirshberg’s monthly handpicked favorites embody that spirit. From elegant tops and statement dresses to polished suiting and chic cardigans, the pieces she reaches for daily are the ones you’ll fall in love with, too.
Meet us on Madison
Visit our NYC flagship store at 963 Madison Avenue. We can’t wait to help you find your next wardrobe favorites!
Generation Love is a NYC-based women’s fashion brand known for bold, stylish, and effortlessly wearable pieces. Founded in 2008 by Roni Hirshberg and Audrey Bressa-Valcourt—partners in life and business—the brand was born from a shared love of classic European style and a mission to empower women to feel confident, beautiful, and ready for anything.