Generation Love

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Size Chart
Size Top Size Bust Waist Hip
XXS 00-0 31" 24" 34"
XS 0-2 32.5" 25.5" 35.5"
S 2-4 34" 27" 37"
M 6-8 36" 29" 39"
L 10-12 38" 31" 41"
XL 14-16 41" 34" 44"
Three women wearing leopard print outfits standing against a blurred outdoor greenery background.

OUR WILD SIDE IS OUT!

OUR WILD SIDE IS OUT!

BACK IN STOCK STYLES

Detailed view of the Mina Lace Shirt on the model, highlighting the scalloped hem and intricate lace detailing over the shoulders and arms.

Mina Lace Shirt

image of model posing outdoors in front of a marble building with her hand on her hip wearing the Zira scuba hoodie in black with matching black pants

Zira Scuba Hoodie

Woman wearing a navy lace bodysuit with blue jeans on a light gray background

Gigi Lace Bodysuit
Three models stand confidently in coordinated yellow floral pieces against a softly lit background. The model on the left wears a flirty pleated mini dress, the center model pairs a fitted crop top with a matching tiered maxi skirt, and the model on the right styles a deep V wrap blouse with relaxed light-wash jeans. Together, they deliver a bright, cohesive statement of warm-weather elegance and effortless charm.

Blooming Florals

Blooming Florals
The model poses gracefully in a chic two-piece denim set featuring a strapless ruffled crop top and a high-waisted midi skirt with a cascading ruffle hem. She accessorizes with a small ivory handbag and strappy white heels, styled against a dreamy, sheer-curtained backdrop for a soft, feminine finish.

Light, versatile Denim

for summer days

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image of our founder Roni wearing the Toddie Crystal Denim Jacket showcasing the crystal embellishments all over, holding a silver crystal clutch purse image of model posing in front of a house wearing the Toddie Crystal Denim jacket embellished with crystals all over, with a blue dress under

Toddie Crystal Denim Jacket
zoomed in editorial image of model in a white sunlit room wearing the Kaya cascade denim bustier top, showcasing the ruffle chest and tailored structure of the top, paired with a matching denim skirt full body image of model walking between white curtains wearing the Kaya cascade denim bustier top, showcasing the ruffle chest and tailored structure of the top, paired with a matching denim skirt

Kaya Cascade Denim Top
image of model wearing the Carolyn Jeans in white, embellished with crystals on the two front pockets, paired with white heels and a striped shirt. image posing leaned on to stairs wearing the Carolyn jeans showcasing the crystal embellished pockets, with a blue button down top

Carolyn Crystal Denim Jeans
image of model posing in front of a building wearing the Mitchie Denim Shirt with crystal embellishments on the shoulder paired with white jeans with crystal embellishments on the pockets zoomed in image of a model wearing the Mitchie denim shirt showcasing the crystal embellishments on the shoulders

Mitchie Denim Shirt

Step Into Style—Read Our Blogs

Two women pose together in a boutique setting, surrounded by pastel garments on hangers. The woman on the right, the founder, wears a black leather jacket over a floral dress, exuding a confident and polished style. The woman on the left stands out in a tailored light blue short-suit with layered gold jewelry, adding a modern, feminine touch.

Styling W/ Sam Brown

The model walks gracefully outdoors in a sleeveless white lace halter dress, holding a single yellow rose. Her gold heels and elegant side pose add a touch of glamour against the lush green garden backdrop.

Summer Dresses

Two models pose in natural sunlight by a white wall and window, showcasing ribbed tank tops—one in black with white pants, the other in white with light-washed jeans. Both tops feature a front button detail, adding a chic yet minimal touch to the fresh, daytime look.

Perfect Tank Tops
image of our founder Roni accepting an award at the "100 women to KNOW" gala standing in front of a screen
image of founder Roni posing next to a pillar wearing the Lombardi denim jacket in sky blue over a white mini dress

CONFIDENCE, STYLED - RONI'S WAY

We believe confidence is the ultimate style statement. Each piece in our collection is created with this in mind—designed for women who lead with strength, heart, and style. 

Co-founder Roni Hirshberg’s monthly handpicked favorites embody that spirit. From elegant tops and statement dresses to polished suiting and chic cardigans, the pieces she reaches for daily are the ones you’ll fall in love with, too.

Shop Favorites Learn More About Us
Drawing of our Madison Avenue store

Meet us on Madison

Visit our NYC flagship store at 963 Madison Avenue. We can’t wait to help you find your next wardrobe favorites!

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As Styled on Instagram

About the brand

Generation Love is a NYC-based women’s fashion brand known for bold, stylish, and effortlessly wearable pieces. Founded in 2008 by Roni Hirshberg and Audrey Bressa-Valcourt—partners in life and business—the brand was born from a shared love of classic European style and a mission to empower women to feel confident, beautiful, and ready for anything.

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Easy returns and exchanges

Within 14 days of delivery

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