A SEASON OF STATEMENT DRESSING
SHOP NEW ARRIVALSA SEASON OF STATEMENT DRESSING
SHOP NEW ARRIVALS
THIS SEASON'S COLOR
SHOP AUBERGINE
SOFT STRUCTURE. STRONG STYLE.
SOFT STRUCTURE. STRONG STYLE.
TRENDING NOW
Layered in Luxury
Elevated Essentials
PERFECTLY PAIRED
Gen Love Life Blog
Fall Trend Report
Fall 2025 fashion is defined by luxe fabrics, modern tailoring, and bold details. From faux fur layers to tailored blazers, rich burgundy tones, romantic lace, and flattering built-in curves, these five fall fashion trends are set to elevate your wardrobe this season.
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Gen Love Life Blog
Fall's It Color: Burgundy
Burgundy is fall’s ultimate statement color, striking the perfect balance between rich sophistication and effortless versatility. This season, it transcends simple seasonal trends, showing up in everything from bold monochromatic outfits to playful patterns, soft romantic textures, and confident workwear pieces.
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Gen Love Life Blog
How to Wear Peplum
Peplum has a reputation—some women adore it, others shy away, thinking it’s too fussy or only suited for formal looks. But here’s the truth: peplum is one of the most flattering, waist-defining details you can wear, and this fall, it’s getting a fresh, modern update that’s anything but intimidating.
As Styled on Instagram
About the brand
Generation Love is a NYC-based women’s fashion brand known for bold, stylish, and effortlessly wearable pieces. Founded in 2008 by Roni Hirshberg and Audrey Bressa—partners in life and business—the brand was born from a shared love of classic European style and a mission to empower women to feel confident, beautiful, and ready for anything.
Meet us on Madison
Visit our NYC flagship store at 963 Madison Avenue. We can’t wait to help you find your next wardrobe favorites!