Generation Love

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Size Chart
Size Top Size Bust Waist Hip
XXS 00-0 31" 24" 34"
XS 0-2 32.5" 25.5" 35.5"
S 2-4 34" 27" 37"
M 6-8 36" 29" 39"
L 10-12 38" 31" 41"
XL 14-16 41" 34" 44"
Model sitting in a convertible car wearing a black leather jacket.

NEW SEASON. NEW FAVORITES.

NEW SEASON. NEW FAVORITES.
Three women wearing leopard print outfits standing outdoors.
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image of model outdoors in a patio garden wearing the Monique mesh dress in a leopard print, styled with heels and sunglasses cropped detail image of model in front of a marble building wearing the Monique mesh dress showcasing the delicate print all over and side slit with snap button closures

Monique Leo Mesh Dress
image of model outdoors posing in front of a fence wearing the Milo mesh blouse in a leopard print paired with black trousers image of model outdoors posing in front of a fence wearing the Milo mesh blouse in a leopard print paired with black trousers

Milo Leo Mesh Bodysuit
image of model posing with her hands above her head, leaning against a wall wearing the Dominique mesh top in a leopard print, paired with a light brown vegan leather skirt full body image of model posing with her hands behind her back, leaning against a wall wearing the Dominique mesh top in a leopard print, paired with a light brown vegan leather skirt and beige heels

Dominique Leo Mesh Top
image of model leaning against a marble wall wearing a leopard print blouse paired with the Gina vegan leather skirt in light brown and beige heels cropped in image of model posing in front of a car wearing the Gina vegan leather skirt in light brown, showcasing the ruched detail and side slit of the skirt, paired with a leopard print blouse and black heels

Gina Vegan Leather Skirt

BACK IN STOCK STYLES

Detailed view of the Mina Lace Shirt on the model, highlighting the scalloped hem and intricate lace detailing over the shoulders and arms.

Mina Lace Shirt

Indoor shot of the Jethro Lace Combo Denim Jeans styled with heels

Jethro Lace Combo Denim Jeans

Woman wearing a navy lace bodysuit with blue jeans on a light gray background

Gigi Lace Bodysuit
Woman in a black outfit with lace sleeves sitting on a stone floor.

SLEEK. SULTRY. UNFORGETTABLE.

SLEEK. SULTRY. UNFORGETTABLE.
full body image of model posing in front of a car wearing a denim tuxedo that includes the blue Ophelia denim jacket with matching jeans and strap golden heels

Light, versatile Denim

for summer days

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full body image of model posing in front of a car wearing a denim tuxedo that includes the blue Ophelia denim jacket with matching jeans and strap golden heels full body image of model posing in front of a car wearing a denim tuxedo that includes the blue Ophelia denim jacket with matching jeans and strap golden heels

Ophelia Denim Jacket
image of model outdoors posing in front of a house wearing the Clemente tencel denim dress in a denim blue wash zoomed in image of model outdoors posing in front of a house wearing the Clemente tencel denim dress in a denim blue wash, showcasing the gold buttons down the front of the dress

Clemente Tencel Denim Dress
full body image of model posing outdoors wearing a grey cardigan over the Gigi lace bodysuit in a navy/beige color paired with blue denim jeans cropped image of model posing outdoors wearing a grey cardigan over the Gigi lace bodysuit in a navy/beige color paired with the Ryland blue denim jeans

Ryland Denim Jeans
full body image of model walking between white curtains wearing the Kaya cascade denim bustier top, showcasing the ruffle chest and tailored structure of the top, paired with a matching denim skirt zoomed in editorial image of model in a white sunlit room wearing the Kaya cascade denim bustier top, showcasing the ruffle chest and tailored structure of the top, paired with a matching denim skirt

Kaya Cascade Denim Top

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Model wearing a white blouse and blue jeans against a neutral wall.

Crystal Accents

Side profile of model wearing a black sweatsuit with gold buttons on the jacket and side of the pant leg with white sneakers

Luxe Loungewear
Two women in formal attire standing one in pink and other in black on steps with classical architecture and plants in the background

ICONIC ESSENTIALS

ICONIC ESSENTIALS

Step Into Style—Read Our Blogs

Two women pose together in a boutique setting, surrounded by pastel garments on hangers. The woman on the right, the founder, wears a black leather jacket over a floral dress, exuding a confident and polished style. The woman on the left stands out in a tailored light blue short-suit with layered gold jewelry, adding a modern, feminine touch.

Styling W/ Sam Brown

The model walks gracefully outdoors in a sleeveless white lace halter dress, holding a single yellow rose. Her gold heels and elegant side pose add a touch of glamour against the lush green garden backdrop.

Summer Dresses

Two models pose in natural sunlight by a white wall and window, showcasing ribbed tank tops—one in black with white pants, the other in white with light-washed jeans. Both tops feature a front button detail, adding a chic yet minimal touch to the fresh, daytime look.

Perfect Tank Tops
image of our founder Roni accepting an award at the "100 women to KNOW" gala standing in front of a screen
image of founder Roni posing next to a pillar wearing the Lombardi denim jacket in sky blue over a white mini dress

CONFIDENCE, STYLED - RONI'S WAY

We believe confidence is the ultimate style statement. Each piece in our collection is created with this in mind—designed for women who lead with strength, heart, and style. 

Co-founder Roni Hirshberg’s monthly handpicked favorites embody that spirit. From elegant tops and statement dresses to polished suiting and chic cardigans, the pieces she reaches for daily are the ones you’ll fall in love with, too.

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Drawing of our Madison Avenue store

Meet us on Madison

Visit our NYC flagship store at 963 Madison Avenue. We can’t wait to help you find your next wardrobe favorites!

Plan Your Visit

As Styled on Instagram

About the brand

Generation Love is a NYC-based women’s fashion brand known for bold, stylish, and effortlessly wearable pieces. Founded in 2008 by Roni Hirshberg and Audrey Bressa-Valcourt—partners in life and business—the brand was born from a shared love of classic European style and a mission to empower women to feel confident, beautiful, and ready for anything.

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Easy returns and exchanges

Within 14 days of delivery

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