Generation Love

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Size Chart
Size Top Size Bust Waist Hip
XXS 00-0 31" 24" 34"
XS 0-2 32.5" 25.5" 35.5"
S 2-4 34" 27" 37"
M 6-8 36" 29" 39"
L 10-12 38" 31" 41"
XL 14-16 41" 34" 44"
Announcing new arrivals for April featuring white lace and denim items.

Own the season

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image of two models wearing crystal embellished rompers, one in white and the other in black
woman wearing black lace cropped jacket with chain detail trim
One model wears a pastel yellow vest with gold buttons and matching yellow shorts. The other model wears a seafoam colored blazer with silver rimmed buttons, a seafoam green lace button-down shirt and matching seamfoam shorts.

Soft Hues, Strong Style.

Embrace the Power of Pastels
Two models wearing white tops and jeans. Model one is wearing a lace tank top and blue jeans with a chain and pearl belt. The other model wears a long sleeve white cardigan and blue jeans with white floral lace down the sides.

ICONIC AND EFFORTLESSLY COOL.

Shop Denim
Close up of model wearing a denim jacket with white floral lace down the sleevesimage of model standing indoors by a window wearing the Valex Lace Combo Denim Jacket with a white mini dress underneath

Valex Lace Combo Denim Jacket
Front view of the model wearing the Bellina Crystal Bermuda Denim Shorts paired with a white knit crop top and heels in a bright indoor setting.detailed view of model wearing the Bellina bermuda shorts in light blue denim adorned with clear crystals, paired with a white tank

Bellina Crystal Bermuda Denim Shorts
Model wears a floral white lace dress with gold buckle belt and a denim jacketClose-up view of the Valentina Denim Jacket highlighting the cropped fit and button detailing.

Valentina Denim Jacket
3/4 front view of the Melody Lace Combo Denim SkirtClose up view of the Melody Lace Combo Denim Skirt showcasing the lace hem and front pockets

Melody Lace Combo Denim Skirt
Model stands wearing a crepe yellow vest with matching shorts. There is a zoomed in image of the vest on the right side of the screen.

THIS SEASON’S SWEETEST SHADE

butter yellow

DRESS FOR THE OCCASION

vacation wear

two models wearing opal sequins outfits, one in a tank bodysuit with pants and the other in a strapless dress

Night Out

model wearing a white and blue floral dress paired with white heels

Garden Party
bridal image featuring a close up of a model wearing a white dress with lace floral detail. On the right side of the image two models stand. The first wears an all white lace floral sleeveless dress holding a gold clutch and the second model wears a long white dress with lace detail.

The Ultimate

Wedding Wardrobe

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Drawing of our Madison Avenue store

Meet us on Madison

Visit our NYC flagship store at 963 Madison Avenue. We can’t wait to help you find your next wardrobe favorites!

As Styled on Instagram

About the brand

Generation Love is a NYC-based women’s fashion brand known for bold, stylish, and effortlessly wearable pieces. Founded in 2008 by Roni Hirshberg and Audrey Bressa-Valcourt—partners in life and business—the brand was born from a shared love of classic European style and a mission to empower women to feel confident, beautiful, and ready for anything.

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Within continental U.S.

Easy returns and exchanges

Within 14 days of delivery

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