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Generation Love

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Size Chart
Size Top Size Bust Waist Hip
XXS 00-0 31" 24" 34"
XS 0-2 32.5" 25.5" 35.5"
S 2-4 34" 27" 37"
M 6-8 36" 29" 39"
L 10-12 38" 31" 41"
XL 14-16 41" 34" 44"

TRENDING NOW

Woman wearing a brown leopard print fur coat and sunglasses against a wooden paneled wall.

Layered in Luxury

Two women wearing black dresses standing against a white wall.

Romance Redefined

Woman wearing a pink blouse and black leather pants against a brown curtain background

Elevated Essentials

Gen Love Life Blog

Fall's It Color: Burgundy

Burgundy is fall’s ultimate statement color, striking the perfect balance between rich sophistication and effortless versatility. This season, it transcends simple seasonal trends, showing up in everything from bold monochromatic outfits to playful patterns, soft romantic textures, and confident workwear pieces. Whether you’re looking to make a dramatic evening impression, infuse cozy elegance into your daytime wardrobe, or mix and match hues with ease, burgundy provides endless opportunities to elevate every autumn look.

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Two images of a woman in different outfits: beige top and brown pants, and black plaid dress with buttons.

Gen Love Life Blog

How to Wear Peplum

Peplum has a reputation—some women adore it, others shy away, thinking it’s too fussy or only suited for formal looks. But here’s the truth: peplum is one of the most flattering, waist-defining details you can wear, and this fall, it’s getting a fresh, modern update that’s anything but intimidating.

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Woman wearing a light yellow faux fur coat, light blue sweater, and jeans on a city street.

Gen Love Life Blog

Pastels for Fall

When it comes to fall fashion, deep earth tones and moody neutrals usually rule the runway. However, this season, we're embracing a trend that's making waves—pastels for fall. These soft, dreamy shades, often reserved for warmer months, are now making a stylish comeback.

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About the brand

Generation Love is a NYC-based women’s fashion brand known for bold, stylish, and effortlessly wearable pieces. Founded in 2008 by Roni Hirshberg and Audrey Bressa—partners in life and business—the brand was born from a shared love of classic European style and a mission to empower women to feel confident, beautiful, and ready for anything.

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Drawing of our Madison Avenue store

Meet us on Madison

Visit our NYC flagship store at 963 Madison Avenue. We can’t wait to help you find your next wardrobe favorites!

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