NEW HOLIDAY ARRIVALS ARE HERE
SHOP NEW INNEW HOLIDAY ARRIVALS ARE HERE
SHOP NEW IN
TRENDING NOW
NEW IN: DENIM
LAYERS FOR THE SEASON
POLISHED IN PEARLS
EXPLORE OUR ALL TIME ICONS
EXPLORE OUR ALL TIME ICONS
As Styled on Instagram
About the brand
Generation Love is a NYC-based women’s fashion brand known for bold, stylish, and effortlessly wearable pieces. Founded in 2008 by Roni Hirshberg and Audrey Bressa—partners in life and business—the brand was born from a shared love of classic European style and a mission to empower women to feel confident, beautiful, and ready for anything.
Meet us on Madison
Visit our NYC flagship store at 963 Madison Avenue. We can’t wait to help you find your next wardrobe favorites!