Generation Love

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Size Chart
Size Top Size Bust Waist Hip
XXS 00-0 31" 24" 34"
XS 0-2 32.5" 25.5" 35.5"
S 2-4 34" 27" 37"
M 6-8 36" 29" 39"
L 10-12 38" 31" 41"
XL 14-16 41" 34" 44"
Woman sitting outdoors wearing a black vegan leather jacket, gray sweater, and blue jeans.

NEW SEASON. NEW FAVORITES.

NEW SEASON. NEW FAVORITES.

Iconic Essentials

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image of model posing outside in front of an opened door wearing the Aimee crepe blazer in black over a white tank and paired with matching black trousers image of two models posing in front of a house on the left she is wearing a hot pink pant suit and on the right she is wearing a black pantsuit both in black heels

Aimee Crepe Blazer
zoomed in image of model posing with her hand on her hip in front of an open door wearing the Leila lace top in white/beige paired with black image of model wearing the Leila lace tank in white/beige paired with black crepe pants

Leila Stretch Lace Top
full body image of model posing on stairs in front of a house wearing the Aimee crepe blazer in hot pink with matching trousers and a black lace tank under and black heels cropped image of model wearing the Wesley crepe pants in hot pink, paired with a black/beige lace top and black heels

Wesley Crepe Pants
image of model posing in front of an open door wearing the Maxwell blouse in white paired with pink trousers zoomed in image of model wearing the Maxwell blouse in white paired with hot pink crepe pants

Maxwell Blouse

BACK IN STOCK STYLES

Detailed view of the Mina Lace Shirt on the model, highlighting the scalloped hem and intricate lace detailing over the shoulders and arms.

Mina Lace Shirt

Indoor shot of the Jethro Lace Combo Denim Jeans styled with heels

Jethro Lace Combo Denim Jeans

Woman wearing a navy lace bodysuit with blue jeans on a light gray background

Gigi Lace Bodysuit
Woman in a black outfit with lace sleeves sitting on a stone floor.

EFFORTLESSLY CHIC TOPS

EFFORTLESSLY CHIC TOPS
full body image of model posing in front of a car wearing a denim tuxedo that includes the blue Ophelia denim jacket with matching jeans and strap golden heels

Light, versatile Denim

for summer days

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full body image of model posing in front of a car wearing a denim tuxedo that includes the blue Ophelia denim jacket with matching jeans and strap golden heels full body image of model posing in front of a car wearing a denim tuxedo that includes the blue Ophelia denim jacket with matching jeans and strap golden heels

Ophelia Denim Jacket
image of model outdoors posing in front of a house wearing the Clemente tencel denim dress in a denim blue wash zoomed in image of model outdoors posing in front of a house wearing the Clemente tencel denim dress in a denim blue wash, showcasing the gold buttons down the front of the dress

Clemente Tencel Denim Dress
full body image of model posing outdoors wearing a grey cardigan over the Gigi lace bodysuit in a navy/beige color paired with blue denim jeans cropped image of model posing outdoors wearing a grey cardigan over the Gigi lace bodysuit in a navy/beige color paired with the Ryland blue denim jeans

Ryland Denim Jeans
full body image of model walking between white curtains wearing the Kaya cascade denim bustier top, showcasing the ruffle chest and tailored structure of the top, paired with a matching denim skirt zoomed in editorial image of model in a white sunlit room wearing the Kaya cascade denim bustier top, showcasing the ruffle chest and tailored structure of the top, paired with a matching denim skirt

Kaya Cascade Denim Top

trending now

Model wearing a white blouse and blue jeans against a neutral wall.

Crystal Accents

Side profile of model wearing a black sweatsuit with gold buttons on the jacket and side of the pant leg with white sneakers

Luxe Loungewear
Three women wearing leopard print outfits standing against a blurred outdoor greenery background.

OUR WILD SIDE IS OUT

OUR WILD SIDE IS OUT

Step Into Style—Read Our Blogs

zoomed in image of a model wearing the Mitchie denim shirt showcasing the crystal embellishments on the shoulders

Trend Alert: Crystals

The model walks gracefully outdoors in a sleeveless white lace halter dress, holding a single yellow rose. Her gold heels and elegant side pose add a touch of glamour against the lush green garden backdrop.

Summer Dresses

Two women pose together in a boutique setting, surrounded by pastel garments on hangers. The woman on the right, the founder, wears a black leather jacket over a floral dress, exuding a confident and polished style. The woman on the left stands out in a tailored light blue short-suit with layered gold jewelry, adding a modern, feminine touch.

Styling W/ Sam Brown
image of our founder Roni accepting an award at the "100 women to KNOW" gala standing in front of a screen
image of founder Roni posing next to a pillar wearing the Lombardi denim jacket in sky blue over a white mini dress

CONFIDENCE, STYLED - RONI'S WAY

We believe confidence is the ultimate style statement. Each piece in our collection is created with this in mind—designed for women who lead with strength, heart, and style. 

Co-founder Roni Hirshberg’s monthly handpicked favorites embody that spirit. From elegant tops and statement dresses to polished suiting and chic cardigans, the pieces she reaches for daily are the ones you’ll fall in love with, too.

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Drawing of our Madison Avenue store

Meet us on Madison

Visit our NYC flagship store at 963 Madison Avenue. We can’t wait to help you find your next wardrobe favorites!

Plan Your Visit

As Styled on Instagram

About the brand

Generation Love is a NYC-based women’s fashion brand known for bold, stylish, and effortlessly wearable pieces. Founded in 2008 by Roni Hirshberg and Audrey Bressa-Valcourt—partners in life and business—the brand was born from a shared love of classic European style and a mission to empower women to feel confident, beautiful, and ready for anything.

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Easy returns and exchanges

Within 14 days of delivery

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