At Generation Love, we believe that confidence is the ultimate style statement. Driven by a passion for bold, beautiful style since 2008, we design fashion that empowers women to feel confident, powerful, and unapologetically themselves.

We draw inspiration from women who dream big, work hard, and remain unapologetically themselves. Infused with the timeless sophistication of Paris and the modern grit of New York, our designs embody a commitment to self-expression with effortless pieces that are as functional as they are stylish.

Partners in business and in life, founders Roni Hirshberg and Audrey Bressa-Valcourt envisioned a fashion line that would empower women to feel confident and beautiful every day. Their shared passion for classic European style and bold, wearable pieces led them to launch Generation Love in 2008. Dedicating themselves fully to bringing this vision to life.

Roni and Audrey have built a brand that resonates worldwide, carried by luxury retailers and multi-brand boutiques. In 2023, the opening of the Generation Love flagship store on Madison Avenue in New York marked a milestone in the brand's evolution. As the brand continues to grow, they're proud to blend luxury with accessibility, ensuring every woman can experience the sophistication and elegance of design at prices that fit their budget.